Cookie Policy

How we use cookies

We use cookies to ensure core website operation and, with your permission, to measure performance and improve user experience.

Cookie categories

We use two categories:

Necessary cookies: required for technical functionality and security. These are always active.
Analytics cookies: GA4 and Microsoft Clarity for traffic and behavior insights. Activated only after consent.

When you visit the site, you can accept analytics or reject analytics.

Until you accept, no analytics script is loaded. Google Tag Manager starts only after your consent.

You can reopen cookie settings at any time and change your preference. If analytics are turned off, related tracking cookies are removed.

Third-party services

When analytics consent is granted, data may be processed by:

Google Analytics 4 (via Google Tag Manager).
Microsoft Clarity.

Cookie lifetime

Your cookie choice stays in local storage until you change it or clear your browser data.

Session storage is deleted when you close the browser tab.

The sign-in cookie alpinefy_ucet expires 90 days after you sign in, or when you sign out.

Analytics cookies remain for the period set by Google or Microsoft (Google Analytics: 2 years by default), until you delete them or turn analytics off.

Cookies and storage in use

Cookies and browser storage used on this website
Name	Set by	When	Purpose
`alpinefy_cookie_consent_v1`	Alpinefy, local storage	Always, once you make a choice	Remembers your cookie choice.
`alpinefy_ucet`	Alpinefy, cookie for alpinefy.com and its subdomains	Only when you sign in to your client account	Keeps you signed in to the client account (alpinefy.com/login and app.alpinefy.com). It cannot be read by scripts and is sent only over HTTPS.
`alpinefy-push-vyzva`	Alpinefy client app (app.alpinefy.com), local storage	Only when you close the prompt to turn on notifications	Remembers that you closed the prompt, so the app does not show it again.
`alpinefy_attribution_v1`	Alpinefy, session storage	Only after consent, for the current session	Keeps the campaign parameters, landing page and referrer of your visit, so they can be sent along with a form you submit.
`alpinefy_estimate_v1`	Alpinefy, session storage	Only when you use the pricing calculator, for the current session	Keeps the estimate you configured, so the contact form can show it with your inquiry. Remove it with the Remove button next to the estimate.
`alpinefy_chat_v1`	Alpinefy, local storage	Only when you use the chat or close its tip	Keeps your chat conversation (at most 50 messages) in this browser, so it continues on other pages and on your next visit, and remembers that you closed the chat tip. Nothing from it is sent to us unless you send us a message. New chat deletes the conversation; after 90 days without use it is removed automatically.
`alpinefy_chat_tab_v1`	Alpinefy, session storage	When the chat button appears, for the current session	Remembers that the chat button and its tip were already shown, so they do not repeat their entrance on every page.
Names starting with `_ga`, `_gid`, `_gat`, `_gcl`	Google (Google Analytics 4 via Google Tag Manager)	Only after consent	Analytics: traffic and behavior insights. Removed when analytics are turned off.
Names starting with `_clck`, `_clsk`; on Microsoft domains also `CLID`, `MUID`, `ANONCHK`, `MR`, `SM`	Microsoft Clarity	Only after consent	Analytics: traffic and behavior insights. Removed when analytics are turned off.

See also the Privacy Policy for how we process personal data and what rights you have.